Tecovas

Campaign concepts and execution across all brand channels — web, email, social, paid, OOH, print, radio, etc.

Campaigns

Love, The West

The West is many gifts. Its time, space, and exploration. It’s dangerous and wild but also calm and quiet. This holiday season, we’re celebrating all sides of the Western front—with a quiet Western Christmas and a cheeky night of holiday mischief.

Email

Retail

Paid Ads

Web

The Vault Concept

The Brief:
1. Craft an ownable and repeatable “Vault” concept for highly coveted, extremely limited re-releases.
2. The first release of this kind will be The Annie Slate. Craft a launch campaign for this boot, in conjunction with the new Vault concept.
3. Differentiate this kind of re-release from our standard Limited Edition releases.

Email 1

Introduce The Vault & the Legacy Edition naming convention.

Email 1

Introduce The Vault & the Legacy Edition naming convention.

Email 3

Announce the boot.

Email 2

Tease the opening and the very first Legacy Edition boot.

Email 4

Launch The Vault opening and the Legacy Edition release.

Bring it Home

During the holidays, everyone’s in a rush to slow down. We’re booking trips, shopping for gifts, and racing the clock to get out of the chaos and into the living rooms of the ones we love.

Home is where we go to slow down. Where comfort and joy come together. This year, find the perfect handcrafted gift for everyone on your list, and Bring It Home.

East, Meet Western

With our first-ever Tecovas New York store opening, we knew we needed to go big. I worked with the team to concept a campaign that felt fresh and bold with a balance of traditional West and modern city. We worked to create a body of assets that blended creative and directional language to ensure that this new audience not only knew who we were but also where to find us.

Billboards

Live Boards & Wild Postings

I worked to develop a series of wild postings using a 3-word treatment to inspire moments of awe, calm, and contemplation in the middle of the bustling city.