Tecovas
Creative brand copy across ads, email, OOH, web, in-store, and more.
New York Campaign
With our first-ever Tecovas New York store opening, we knew we needed to go big. I worked with the team to concept a campaign that felt fresh and bold with a focus on balancing traditional Western with modern city. We worked to create a body of assets that blended creative and directional language to ensure that this new audience not only knew who we were but also where to find us.
