Tecovas
Creative brand copy across ads, email, OOH, web, in-store, and more.
Web
Bring It Home
The winter holiday season has everyone in a rush to slow down.
To help folks remember what the holidays are all about, I crafted a campaign concept that inspired a slow, Western mindset and positioned Tecovas as the go-to source for thoughtful gifting.
Bring It Home served as both the campaign tagline and the actionable CTA on all marketing comms. This created a synergistic relationship between creative headlines and their desired action and allowed for strong storytelling throughout all marketing comms.
Paid
East, Meet Western
With our first-ever Tecovas New York store opening, we knew we needed to go big. I worked with the team to concept a campaign that felt fresh and bold with a focus on balancing traditional Western with modern city. We worked to create a body of assets that blended creative and directional language to ensure that this new audience not only knew who we were but also where to find us.
