Whole Foods.
For wellness warriors, Whole Foods is a refuge. A much-needed grocery getaway, a supplement sanctuary, a breath of … fresh foods. Customers walk through your doors every day, for many different reasons, but one remains true for them all: It’s Good To Get Away.
This first campaign is purposed to be cross-departmental and positions Whole Foods as the perfect getaway— making each department a desired destination. The copy paints a beautiful, relaxing moment in time, while seamlessly identifying it with Whole Foods values, products, standards and experience.
The following are intended for, both, stand-alone purposes, as well as overarching campaign themes. The copy ranges from playful to empowering, while keeping in line with brand voice & values. Whole Foods is not solely a source of quality ingredients, but a mental refuge as well. Much of the copy below promotes self check-ins & self care, both of which are powerful themes among your target audience.
The below mock-ups are examples of various CPG copy and serve as a small example of my ability to play with tone, while still maintaining the Whole Foods brand voice.
I am honored to have the opportunity to share this portfolio with you. While the above campaigns and copy were concepted in only a few days time, my hope is that they will serve as an exciting representation of my ability to work within the Whole Foods voice and create branded content that simultaneously informs, entertains and empowers its audience.
Thank you for taking the time.
- Chelsea Weber